Web Reference: Jan 25, 2026 · Understand how the X algorithm decides what content to show. Learn the ranking factors, how to work with the algorithm, and what actually boosts your reach. Feb 25, 2026 · Understanding how this system scores and distributes your tweets is the single biggest lever you have for growing on the platform. This guide breaks down every ranking factor, shows you the exact engagement weights, and gives you practical strategies to work with the algorithm instead of against it. What Is the Twitter/X Algorithm? The Twitter (X) algorithm is the platform’s recommendation system that uses machine learning to determine what content users see in their Feeds. Various factors, including relevance, popularity and the types of content you engage with determine the posts you see. Like all social media algorithms, the mix of factors that rank posts is much more comp...
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