Web Reference: Despite strong wage growth, high cost of living is weighing on Gen Z, prompting them to spend twice as much as they are saving. Between significant wealth and increased spending levels over the next 10 years, the consumption patterns of Gen Z will have a strong influence on the global economy. iving Gen Z to make purchases. Gen Z consumers say that family members and friends have the biggest influence on purchases, with 56% of respondents ranking them in their top three factor 2 days ago · Gen Z’s pandemic scars, social-media isolation and disordered home life have eroded trust in the American social contract, increasing disaffection and political extremism.
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